Developing Digital Transformation Strategies

Gain practical tools and strategies to confidently navigate digital transformation and remain competitive in a fast-changing business environment.

Duration

5 weeks,
excluding orientation

Effort

7–9 hours per week,
self-paced learning online

Learning Format

Weekly modules,
flexible learning

This program is for you if:

 

  • You’re a senior executive, director, or business leader pursuing a digital transformation agenda for your organization
  • You’re a departmental head, manager, or specialist seeking to create new value by leading the implementation of digital strategies
  • You’re a non-technical professional in an industry undergoing digitalization, or a technical professional seeking to broaden your skill set and impact

On completion of this program, you’ll walk away with:

1

A digital transformation roadmap, including a work-ready action plan and practical strategies for immediate application in your context.

2

The ability to effectively harness suitable digital platforms in executing successful short- and long-term transformation strategies.

3

A holistic understanding of how end-to-end digital transformation can help an organization navigate change and sustain a competitive advantage.

Accreditation Logo

IMD is a triple-accredited academic institution, with the Financial Times ranking it first for its open programs nine years in a row. IMD attributes its success to its unique “Real Learning. Real Impact” approach. Based in Switzerland and Singapore, IMD is led by expert and diverse faculty who use their insights, tools, and perspectives to prepare participants for the future of business. As an independent academic institution with a global reach, IMD strives to educate ambitious individuals and organizations worldwide.

By taking this program, you have the opportunity to accelerate your career with the IMD Digital Excellence Diploma. Customize your learning journey with 15 days of programs that are relevant to your digital needs and pass an exam to earn the Diploma. See the programs here, and discover how participants are customizing their diploma.

Program curriculum

Over the duration of this online program, you’ll work through the following modules:

Module 1
Digital experiences and transformation of functions

Learn how to develop strategies for digital experiences and the transformation of functions by leveraging the Digital Transformation Strategy Framework.

Module 2
Digital transformation of business

Explore how an organization can undertake digital transformation of business by utilizing insights derived from sensors, applications, data, and models.

Module 3
Developing a digital transformation of business strategy

Utilize the Digital Transformation Strategy Framework to develop a digital transformation of the business strategy of an organization.

Module 4
Building a platform for digital transformation strategies

Discover how organizations can leverage digital platforms to support their digital transformation strategy.

Module 5
Organizational design, culture, and leadership

Explore the key considerations of an organization's design, culture, and leadership when implementing a digital strategy.

Please note that module titles and their contents are subject to change during program development.

Program Director

Misiek Piskorski

Professor of Digital Strategy, Analytics, and Innovation, IMD, and Dean of IMD Southeast Asia and Oceania

An expert in digital strategy, Professor Piskorski supports companies globally through digital transformations spanning their entire organization. At IMD, he is the director of the Digital Strategy program, a co-director of the Leading Digital Transformation and Digital Execution programs, and leader of the UBS Senior Leadership Program and Daimler Digital Business Transformation Program, among others. Professor Piskorski is the author of the book, A Social Strategy: How We Profit From Social Media, and his research has been published in Administrative Science Quarterly, the American Journal of Sociology, and Management Science. He is an associate editor at the Journal of Organizational Design and has served on the editorial boards of the American Journal of Sociology and Administrative Science Quarterly. Professor Piskorski received his AM in sociology and PhD in organizational behavior from Harvard University, and a BA and MA in economics and politics from the University of Cambridge. He has also served on the faculty of Harvard University and the Stanford Graduate School of Business.

My overall impression was good and the program met all my expectations. It provided a good base for deeper knowledge about digital transformation and the strategies to undertake it. It can be enough for people looking to improve their overall skill set, or those wanting to enhance their expertise. The online learning experience was smooth, and the platform intuitive. Having already had a high level of knowledge about digital transformation strategies, I believe this program gave me more detailed and structured insights. The elements which were presented in five modules offered a good foundation. Thank you for the great content, it was really useful!

Stephan Tihtchev,
Regional Marketing Manager

An online education that sets you apart

This IMD online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

usp-slot-one

Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

usp-slot-two

Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step

usp-slot-three

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

Get more information

Want to know more?
Enter your information below to learn more about the IMD Developing Digital Transformation Strategies online program, including receiving the program brochure, from GetSmarter.

Please enter your first name